OpenTools
Marketing

UTM Link Builder

Create trackable marketing links with UTM parameters instantly. Monitor campaign performance and traffic sources for better marketing insights.

UTM Link Builder
Create trackable links with UTM parameters
Enter parameters to generate UTM URL

About UTM Parameters

  • UTM Source: Identifies the source of traffic (e.g., google, newsletter, facebook)
  • UTM Medium: Identifies the marketing medium (e.g., cpc, banner, email)
  • UTM Campaign: Name of the campaign (e.g., spring_sale, product_launch)
  • UTM Term: Used for paid search keywords (optional)
  • UTM Content: Used to differentiate similar content or links (optional)
  • Required fields: Source, Medium, and Campaign are required for valid UTM tracking

About this tool

Generate UTM-parameterized URLs to track the effectiveness of your marketing campaigns and measure ROI. Perfect for digital marketers, SEO specialists, and business owners who need to monitor traffic sources, campaign performance, and conversion rates in Google Analytics and other analytics platforms. Add source, medium, campaign name, and other UTM parameters to understand which marketing channels drive the most valuable traffic. Get detailed insights into your marketing efforts with proper attribution tracking.

How to use the UTM Link Builder

  1. Paste the page address into Destination URL, including https://.
  2. Fill in UTM Source, UTM Medium and UTM Campaign.
  3. Add UTM Term or UTM Content if you need to tell keywords or similar links apart.
  4. Click Copy beside Generated UTM URL, or Open to test the link.

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Frequently asked questions

What are UTM parameters?

UTM parameters are tags added to the end of a link, such as ?utm_source=newsletter, that tell analytics tools like Google Analytics where a visitor came from. They do not change the page, they just label the visit so you can compare campaigns.

Which UTM fields are required?

Always fill in source, medium and campaign, because Google Analytics uses them to group your traffic. Term is mainly for paid search keywords, and content separates links within one campaign, such as two buttons in the same email.

Should UTM values be lowercase?

Pick one style and stick to it. Analytics tools treat Email and email as different values, so mixed casing splits your reports. Lowercase words joined with underscores or hyphens, like spring_sale, keep things tidy.

Should I use UTM links on my own site?

No. Tagging links between your own pages can overwrite where the visitor really came from, which muddies your reports. Save UTM links for places that point to your site from outside, such as emails, ads and social posts.

Does this shorten or track my link?

No. The link is built in your browser and goes straight to your page with no redirect in between, so clicks show up in your own analytics rather than in OpenTools.

UTM Link Builder screenshot

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